AI tools like ChatGPT, Perplexity, and Google's AI Overviews are starting to answer questions that used to send people to a search results page. If a customer asks one of these tools to recommend a business like yours and it doesn't mention you, you've lost that lead before your website ever came up. That's the problem GEO — Generative Engine Optimization, sometimes called LLM SEO — is built to solve: making sure AI models can find accurate information about your business and actually use it.
Here's the honest state of things right now. GEO is new enough that there isn't a decade of proven playbooks the way there is for traditional SEO. But the groundwork overlaps more than people expect: clean, consistent business information across your website and listings, accurate structured data, and content that clearly states what you do and where you do it. The businesses already doing traditional SEO well are the ones best positioned when AI search keeps growing. The ones with outdated listings, thin websites, or inconsistent business info across the web are the ones AI tools skip over or get wrong.
What this means day to day: your Google Business Profile, your website's service pages, and where your business is listed and cited elsewhere online all feed into whether AI tools describe you correctly — or describe you at all. It's not a separate project bolted onto SEO. It's the same fundamentals, done well, extended to a new set of tools that customers are already using.
At InfuseAI we work on this from a few angles: SEO & Local Search to build the foundation, LLM SEO & AI Search work specifically aimed at how AI models read and cite your business, and Smart Websites built so both search engines and AI tools can actually parse what you offer. We also run Fractional CMO and Fractional CAIO engagements for businesses that want senior marketing or AI strategy without a full-time hire.
We're based in St. George, Utah, and work with service businesses across Utah, Nevada, and nationwide — including construction, roofing, pest control, real estate, healthcare, HVAC, drywall, tile, and flooring companies. If you're not sure where your business currently stands with AI search, that's a conversation worth having before your competitors have it first. Reach out for a consultation.