More people are asking AI tools — ChatGPT, Perplexity, Google's AI Overviews — for recommendations before they ever open Google Maps or a search results page. "Who's the best [service] near me?" is now a question AI tools try to answer directly, often by name.
That's what LLM SEO (also called GEO, or generative engine optimization) is about: making sure your business is the one AI tools mention when someone asks.
It's not the same playbook as traditional SEO. Ranking well on Google doesn't automatically mean an AI assistant will cite you. AI tools pull from structured data, consistent business information across the web, and content that clearly answers the questions people are actually asking — not just keyword-matched pages.
We treat this as part of the standard SEO & Local Search work we do for clients, alongside the LLM SEO & AI Search service built specifically around it. In practice that means:
- Clean, consistent schema markup so AI tools can read what you do, where you are, and who you serve
- Service and FAQ content written to directly answer real customer questions
- Business information that matches everywhere it appears online
We track this for our own site too. Results vary by industry, market, and how competitive the query is, which is why we measure it rather than promise it.
If you want to know whether your business shows up when someone asks an AI tool for a recommendation in your market, reach out at hello@infuseai.agency or book a call on our site.